Second Corona Lockdown

Second Corona Lockdown

Second Corona Lockdown

How you and your store can get through the second Corona Lockdown

Find out:

  • How do you have to act now in the second lockdown?
  • How do you save your revenue with digital solutions for your customer touchpoints?
  • Why different forms of interaction can help you?
Reading time: 3 minutes
Our economy has just tried to recover from the first lockdown in the spring of 2020, and some industries are already hitting the second partial lockdown. Retailers, restaurants and service providers in particular were hit by the last lockdown and are now being hit directly again by the closures and restrictions. Many industries fear that this lockdown in autumn/winter could further damage and destroy the livelihoods of their businesses. For this reason, you should react and act immediately this time.

Act as quickly as possible

After the number of infections in Germany has risen steadily in recent weeks and months and is still rising, the government has decided to go into the partial lockdown. In contrast to the last lockdown, however, the lucrative Christmas business is already just around the corner. That’s why it’s important to react right now to get the best out of your business. Even after the last lockdown, it became clear that customers are now only shopping specifically when needed,instead of strolling through the inner cities and shops as before. Looking back on the temporary business closures, however, it is also clear that more and more is bought online instead of in brick-and-mortar stores. Because of the bans on contact, temporary business closures and reductions in visitor numbers, you can probably already prepare for missing customers now. Be prepared with digital solutions to secure at least a part of your customers and your revenue.

Think in touchpoints during a contactless time

Any contact you have with your customers is called touchpoints. From the point at which you draw the customer’s attention to you and your products with your advertising, to the all-important purchase, which perhaps even convinces the customer to become a regular customer and fan. Right now, it’s important that you pick up your customers wherever they want to get in touch with you. Respond to the purchasing behavior changes during Corona and offer your customers the convenience and security of online shopping also in brick-and-mortar. With Omnichannel solutions for your retail, you can also be available for your customers for shopping under the restrictions and guarantee your ROI. Offer your customers to reserve or pick up products in-store to guarantee availability and reduce on-site stays. Especially during the Christmas season, availability and delivery time will play a decisive role in customers’ purchasing decisions. In addition to shipping from the warehouse, you can also use the shop to ship goods to your customers on the same day, especially for local orders. For example, use the Endless Aisle solution as an extended counter in the store and offer products in your store without having them directly available. This allows your customers to select products and variants in the store and get them safely delivered directly to their home. You also allow the prescribed distances in business premises to be adhered to while making it more visually inviting to customers.

Convince your customers with the right customer interaction solutions

Especially in this difficult and still very uncertain time, the interaction with your customers has become even more important than ever. Communicate that you are still there for your customers and want to be at their side, like every year, to help them find the right gifts for their loved ones at Christmas. Of course, personal interaction directly on site in the store has become more difficult right now due to the distance rules and also the mouth-nose mask obligation. That’s why it’s time to communicate in person in other digital ways. You can advise your customers in-store or outside with online messengers, social media, WhatsApp and other media, because the majority of your customers are already online anyway. To make the whole thing even more personal and visual, there is also the possibility of a live or video chat. Here you can show your customers products using real-time interactions to continue to advise them personally even during the contact restrictions. Combine the ordering option directly into Messenger and continue to provide an interactive, personal shopping experience despite the limitations. Shopping becomes a digital shopping experience like in brick-and-mortar retail.

Markus Demirci

Founder & CEO whoqip

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Prepared for local Christmas shopping

Prepared for local Christmas shopping

Prepared for the local Christmas shopping!

Find out how to prepare for the upcoming Christmas, especially this year.
 

 

Find out:

  • How will Corona continue to influence us and our brick-and-mortar stores?
  • How can you prepare your brick-and-mortar retail business for the upcoming Christmas business?
Reading time: 3 minutes

Corona infection numbers have now reached a new peak in Germany. In the Netherlands, the “partial lockdown”has already been called because of the high numbers, and restaurants, cafés and pubs are being closed again. The Corona situation is also uncertain in Germany, so brick-and-mortar shops should be prepared for everything. Digitalization and a sophisticated omnichannel strategy in particular can help here. At whoqip we want to help you prepare for all possible circumstances and the upcoming Christmas business.

Buying behavior and sales strategies have changed

Early 2020 especially March and April were the worst time for retail because of the Corona pandemic. Especially the brick-and-mortar shops and restaurants in our inner cities had to close temporarily. Thanks to the cross-border easing, the shops were gradually reopened in compliance with the hygiene measures. However, the purchasing behavior of customers has also adapted to the situation and many have moved to online shopping. This has already led to an increase in sales of EUR 2 billion compared to last year. Customers want to avoid contacts and have become accustomed to the convenience of online orders and deliveries home. But brick-and-mortar retailers have also tried to adapt as quickly as possible with new strategies and measures. More restaurants have offered deliveries and online orders. Dealers have started to advise their customers virtually, or have even teamed up with taxi companies to deliver their goods directly to the customer. Especially for the upcoming Christmas business, brick-and-mortar retailers need new solutions to meet the new buying behavior of their customers.

 

Respond to your customers’ new buying behavior

Last year, 62% of Christmas purchases were made in brick-and-mortar stores, and this is likely to change somewhat this year. Customers are less likely to stroll through the stores and more likely to make targeted Christmas purchases. With a personal consultation and the direct availability of the goods, you can continue to convince your customers even in their more targeted search. Even though many purchases are currently made online, 59% of respondents said in a survey that they would switch from pure online retail to a brick-and-mortar business with automation solutions. Since the local brick-and-mortar store has also despite the current COVID-19 situation still its advantages for the customers contrary to the pure online retailer. Especially when it comes to the topic of regional and local, brick-and-mortar stores are still the customers’ first point of contact. In the store, customers have the opportunity to test products for functionality and appearance and take them directly instead of waiting days, sometimes even weeks, for delivery. Offer your customers the opportunity to reserve the goods in your shop or to pick them up directly. In this way, you help to reduce their stay in public shops to the essentials and further protect them. Offer contactless payment options to reduce the risk of contagion for your customers and service personnel. In the event of another lockdown, you can deliver to customers in your area on the same day with a possible ordering and delivery option. This not only allows you to continue to pursue your day-to-day business in the best possible way, but also to convince your customers of you and your shop. Offer your customers specific appointments in your store to avoid large-scale gatherings in the premises and continue to offer more personal advice. As you can see there are some solutions for you as a local brick-and-mortar-store and part of a city/village community, how you can prepare for the coming weeks and months, to get out of another crisis better this time.

Contact us and learn how we at whoqip can support you with our digital solutions right now and also help you save your Christmas business.

Markus Demirci

Founder & CEO whoqip

Together, successful in the new “normality

More customers in brick-and-mortar retail

More customers in brick-and-mortar retail

More customers in brick-and-mortar retail

How to get more customers into brick-and-mortar retail

 

 

Find out:

  • Why is brick-and-mortar retail continuing to lose customers?
  • How can you convince your customers of brick-and-mortar retail again?
  • Why whoqip has the right solutions for you?
Reading time: 3 minutes

In the early months of 2020, also due to the Nationwide lockdown with the temporary closures in the retail trade, customers were mostly absent, especially in the brick-and-mortar stores for non-food trade. Even now, with the mandatory hygiene measures, the possible risk of infection and the advancing digitalization, not all customers have yet to return to the shops of our inner cities.

Why some customers are still staying away

The Corona pandemic in particular has caused a great deal of problems for brick-and-mortar retailers, with shops closed for weeks and months. Many smaller stores quickly had to make friends with an online sales solution in order not to sit on their goods and running costs. But even before the pandemic, which is stalling trade and the whole world, the influence of digitalization on trade has already become apparent. The steady growth of e-commerce, the sudden increase in marketplaces and the unrestricted dominance of the online retailer Amazon are of course also noticeable in the shops. Certainly, online retail also has its advantages for customers, especially in terms of the simplicity of product search up to ordering, the 27/4 opening hours and the convenience that everything can be done on your digital device directly from the couch in the living room at home. However, a study form 2019 by Axis Communications in cooperation with Ipsos and GfK clearly showed that brick-and-mortar retail is still very important and present for people. Only 10% of the 2,500 shoppers surveyed, aged 16 to 64, said they only buy online. While 14% indicated that they only shop in brick-and-mortar stores. The majority of 76% confirmed that they shop equally through both channels. Another study found that almost half (46%) of the 5,000 consumers surveyed would even be willing to change their shopping habits from pure online shopping and would also shop at a brick-and-mortar retailer with automation technology.

Stationary retail is still in demand

As the study has shown, brick-and-mortar retail is far from being dead,but rather still in high demand among customers. One of the biggest arguments for brick-and-mortar retail remains the possibility that you can see, touch and try products directly live and in color. In addition, you can take the products home directly in brick-and-mortar stores without waiting days or weeks for your product delivery. Another important argument is personal customer advice, which is not offered in normal online retail. The advice, in which your salespeople take time for your customers and advise them personally, respond to requests and answer product questions directly. But the atmosphere, the set-up and the feeling that your store can offer your customers also stands out from an online shopping experience. Shopping in brick-and-mortar retail is more of a way for your customers to enjoy social activities, it is an event, an experience. Your customers want to be emotionally addressed and hope for a shopping experience adapted to their person, their needs and interests. They also want to be offered your service and the shopping experience you offer, regardless of whether they are on their smartphone in their own living room or in your shop.

Convince your customers seamlessly from your business with whoqip

But what the study also shows is that your customers prefer to use both online and offline, so you should be able to offer them both. With whoqip’s Connected Store solution, you can continue to personally advise, answer questions and show products to your customers in-store, but also outside via Messenger Chat or Live Chat. Thanks to the Click&Collect possibilities with whoqip, your customers can order products online and pick them up directly in the store. In addition, products can also be reserved online in the local store for the customer. With these digital, seamless solutions, you can get your customers to visit you again directly in your brick-and-mortar stores. It is especially the convenience of online retail that people have learned to appreciate over time.  With whoqip you can automate your store from product search to payment. Let customers scan QR codes to get product information and availability, extended store counter, give advice and allow payments directly via smartphone. With whoqip you bring the online comfort into your brick-and-mortar store and create a unique shopping experience for your customers – whether offline, online or in between.

Markus Demirci

Founder & CEO whoqip

Convince your customers of your brick-and-mortar retail!

Google Maps Marketing

Google Maps Marketing

Google Maps Marketing for retailer

Gain more customers with a good placement on Google Maps!

 

 

Find out:

  • Why is Google Maps Marketing so important for your business?
  • How can you make it into the top 3 on Google Maps?
  • How whoqip can support you here?
Reading time: 3 minutes

Everyone has known Google Maps for a long time as a navigation platform to get quickly from A to B. In recent years, in addition to pure Google search, direct searches on Google Maps for shops and restaurants in the area have become increasingly important and frequent. In 2018, Google Maps already had more than 1 billion active users worldwide, you should convince these users to become also your new customers.

How important Google Maps Marketing is for your trade

Nowadays, your customers are no longer just searching for stores on Google itself, but also increasingly directly on Google Maps. With Google Maps search queries like “best mobile phone shop near me” or “best hairdresser here”, customers want to quickly and directly find the best shop or restaurant in their location. Imagine a customer being new to a city and realizing that his mobile phone holder, which he bought a few years ago from an electrical retailer, has broken down. In this moment, he wants to find a shop quickly and easily where he can buy a new mobile phone holder. He opens the Google Maps application on his phone and taps into the search field “Electrical retailer near me”, of course he doesn’t have much desire or even time to look at all the results and will most likely opt for the first or one of the first three results. If you had been in the top 3 in the search list, you might have just won a new customer.

How to make it into the top 3 ranking at Google Maps

With the top 3 in the Google Maps ranking, it’s like a general Google search, the higher you’re in the list, here in the top 3, the more visible you are to your customers. Many factors that are important for ranking on Google Maps can be directly influenced by you. On the one hand, it is very important that your Google My Business account is filled in correctly. The name of your company, your address, telephone number and business opening hours must be named correctly here. Sounds very simple, but it’s important to note that this data has to be exactly the same in format with those on your website and in the local directories to avoid contradictions. Any potential contradiction can affect your placement. With well-made photos and videos stored in your Google My Business account, you help your customers decide on your business, because pictures and videos appeal to our emotions and stay in the memory longer than plain text information. Also, link your website here to provide your customers with all the information about your business with only one click. If you decide to link your website, check again that it also looks appealing in the mobile view. Not only images and accurate information help you to better position, but also online customer reviews, many good reviews from your customers help you to become more visible. Of course, you can’t influence the fact that your potential customer is near your business, nor can you influence the exact valuation they make about your business. However, you can motivate your customers to write a review online about your store after a visit.

How whoqip can support you

With whoqip’s Connected Store solution, you can create a direct connection between your customers and your brick-and-mortar retail. Your customers will find it easier to write reviews about your trade that will help you to better position on Google Maps and increase visibility online and offline. In addition, you can allow your customers with whoqip to reserve their desired products or a table in your restaurant directly. Appointments can be booked, or your customers can visit you directly with the help of the stored directions on site. In addition, you can be contacted directly by phone or in the Messenger function on their smartphone or tablet. Thanks to the messaging and live chat functions, customer advice can also be continued outside your business. Achieve your place in the top 3 on Google Maps together with whoqip and our Connected Store solutions.

Markus Demirci

Founder & CEO whoqip

Make it into the top 3 on Google Maps!

Online customer reviews

Online customer reviews

Brick-and-mortar business is not dead!

With online customer reviews you can drive customers back into your stores!

 

 

Find out:

  • How to improve the visibility of your business
  • How to increase the number of visitors to your store
  • How whoqip can support you and your brick-and-mortar retail
Reading time: 3 minutes

In recent years and months, the purchasing behaviour of customers in brick-and-mortar retail has changed considerably, especially due to the ongoing COVID-19 pandemic. The rapidly advancing digitalization and the strong internet competition are further factors influencing brick-and-mortar retail and reasons for its loss of customers. With online customer reviews, you too can boost your brick-and-mortar retail business and increase your sales.

How to convince customers of brick-and-mortar retail using online reviews

As before any purchase decision, the customer must first realize that he or she is in need of a special product. At this stage, it is important to make the customer aware of your business. It is important to know where your customers are. Through smartphones, tablets and co., everyone has the chance to be online at any time and usually they get information about a product or service online. According to a study in Q4 2019, 90% of consumers use the Internet to find local shops. 82% of respondents said they only look at reviews online before a business visit. Right there, on the Internet, you need to intercept your potential customers and convince them of you and your business.

A very trustworthy and honest advertisement for your business online is the so-called User Generated Content, such as customer reviews and customer reviews for other potential prospects. In a 2017 study, 93% of respondents said that online customer reviews usually have a big impact on their purchasing decision. If a potential customer finds positive feedback about your business and products on his or her search for a particular product, he/she is more likely to want to buy the product from you and also to visit your store in person. Online reviews not only help you attract more customers, better understand your customers, but they also help you increase online visibility. Here, the more reviews, the higher your ranking in the search list and the easier it will be to find you by potential customers.

How whoqip can support you

With whoqip, you make it easier for your customers to give reviews about your business. Especially in the event of a lack of visitors in brick-and-mortar stores, due to a potential crisis and also in the future,  online reviews can help you to gain more visibility and visitors online. This way, you will remain present even in bad times and can continue to build trust with your customers.

Markus Demirci

Founder & CEO whoqip

Founder and CEO of whoqip Connected Store. The first eCommerce company founded in ’97. From strategy consulting to classic shops and online shops, he was most recently a solution owner for SAP Hybris.

Help your business get more reviews with whoqip

Love your city

Love your city

Love your city

Support local -digital

 

 

 

The COVID-19 pandemic crisis is shaking up the world as we know it and our city.

It wipes out jobs, it threatens livelihoods, and yet it brings us more together and makes us more human. We all yearn for normality. We want to go to the baker in the morning and get our breakfast, go shopping, have a coffee with friends or have a meal together.

But will our favorite places still exist after the crisis?

Will the people who make them special still be there?

We can all help together!

Let us all think about tomorrow today; about our favorite places; our city. Our city as we know and love it. Together, we can help by positively rating our favorite places on the respective review portals. This allows us to help local traders and businesses in particular to remain visible and competitive. A small effort with a great effect for those affected, who will have a chance to recover not only now, but also in the future. Let’s thank our favorite places. All places that must remain closed or are just fighting for survival.

Go to Google Maps or other review portals and leave 5 stars. Describes in 1-2 sentences what makes these places so special or just say thank you!

As an example: “Thank you for being there! You’re a favorite place for me!”

You want to help?
It’s as simple as that!

1. Thinking

Favourite shops, favorite places or even business partners /suppliers?

2. Search

Search for it on Google Maps or other review portals.

3. Rate

Rate with 5 stars and describe what makes these places so special or just say thank you!

Markus Demirci